Why Not the Curry?
At Not the Curry, we celebrate the incredible diversity of Indian cuisine beyond just "curry." While curry often defines Indian food globally, we believe there's so much more to explore—bold masalas, intricate gravies, and regional dishes that tell unique stories.
Our name is a statement: Indian cuisine isn’t monolithic. Each dish, whether it’s the fiery Chettinad Masala, the comforting Bisibelabath, or the hearty Andhra Tomato Pappu, reflects a rich culinary heritage that deserves the spotlight.
With Not the Curry, we aim to introduce you to the depth and variety of Indian flavours in a way that’s easy, authentic, and true to tradition. It’s not just food—it’s an experience that redefines how the world sees and enjoys Indian cuisine.
Our Manufacturing Process
Our journey at Not the Curry is rooted in a deep connection to the flavours of South India. Fuelled by nostalgia and a desire to share the cherished tastes of our heritage, we travelled across the southern states,
At the heart of Not the Curry is our state-of-the-art retort manufacturing unit, a cornerstone of quality and innovation. This advanced food preservation technology allows us to deliver the rich, authentic flavours of Indian cuisine without compromising on freshness or nutrition. Here’s how we do it:
- Sourcing Quality Ingredients: We begin with the finest ingredients, carefully selected to ensure every product captures the essence of traditional Indian cooking.
- Authentic Recipes: Our recipes are developed in-house, staying true to regional cooking techniques and flavour profiles that reflect India’s diverse culinary heritage.
- Retort Technology: Using cutting-edge retort processing, we seal in the flavours, nutrients, and aromas without relying on preservatives. This process uses high-temperature sterilization to ensure safety and shelf stability, keeping your food fresh and flavourful for longer.
- Strict Quality Standards: From ingredient selection to packaging, every step of our process is designed to meet the highest food safety and quality standards, giving you a product you can trust.
By blending tradition with innovation, Not the Curry brings you the best of both worlds: the authentic taste of home-cooked meals and the convenience of modern technology. Our commitment to excellence ensures you enjoy every bite, just as it was meant to be.
Experiencing the authentic and diverse cuisine that defines this region. Each dish we offer is a carefully curated reflection of the regional heritage we encountered, bringing the true taste of South Indian home-cooked meals to your table. Our products are more than just food; they are a nostalgic journey through South India’s rich culinary traditions.
